september 2001
issue 27
unlimited archives
Underwriting MHz
MHz Networks draws its financial support from members — individuals, businesses, foundations.
““I’ve had people tell me they didn’t realize that Megahertz is underwrite-able and sponsorable, and it is, completely. Anybody who wants to get in front of the #8 audience in the country, anybody who wants to be a part of this breaking music show, they can.”
A broadcast and cable station that will soon be available to regional satellite customer, MHz Networks has a potential viewership of 4.2 million — the #8 market in the country . The station’s audits show that the core of MHz’s audience falls within the 18-40 demographic that likes music and has the money to spend on it. The station’s audits show Megahertz consistently drawing a half-million original viewers a week and growing.
“We are audited, and we know what our demographic looks like over eighteen. We are sitting in the middle of the Tech Corridor and International Crowd. I know from talking to guys when they call in for contests, I know we have a lot of people under 18 that are watching. The prices are pretty darn cheap, as opposed to commercial TV.”
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SIGHTING:
EMMET SWIMMING
NoVA/DC legend Emmet Swimming played a surprise set at ebo’s Maverick Records signing party last month at Fairfax’s TT Reynolds. Smartbomb drummer Derrick Decker flew into town Emmet for a full set that spanned their career, including “Expect Me,” “Hey Jesse” and “Dance.” Singer Todd Watts played a solo set on Megahertz’s season finale show along with Cactus Patch and Fidel. For MHz archives, visit Washingtonpost.com/mp3. For more Emmet Swimming, well... Todd, please write Unsung Hero and tell us what to do to get more Emmet.
YUMA HOUSE
Ultra-catchy alternative power pop, DC’s Yuma House are riding a wave of popular and critical acclaim following the May release of their sophomore CD, Future Perfect (Garageband Records) .
CDReviews.com said that the band have “mastered the pop genre, with a nice mix of power, quirk and noise pop.” The Washington Post’s Mark Jenkins wrote, “At a time when many major-label bands are trying to pad one or two catchy songs into an album, Yuma House is blessed with a power-pop bounty.”
Singer/guitarist Don Brasek, guitarist Danny Espinoza, bassist Eric Chang and drummer Lee Huber craft music with an ear for driving rhythms, textured guitar lines and hooky melodies and harmonies.
Following a debut disc was issued three times to meet demand, Yuma House signed with Garageband Records striking a deal to distribute their new CD. The disc CD is an extended CD-ROM including lyrics, MP3s, and a video for the first track, “(Write Off) Summer.”
Yuma House join the Unsung Hero Concert Series at DC’s Metro Café Sunday, September 16, with Rebel Amish Radio.
>> Relevant Information:
e-mail & mailing list: fans@yumahouse.com
web: www.yumahouse.com
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